5 More Minutes is a video production agency based in Germany. 5MM believe that every person and brand has a story to tell and position themselves as the best storytellers around. Creating image films, promotional videos and documentaries is core to the 5MM business. As such a powerful brand identity was needed. We built a design system that incorporated the logo, typography and colours together in one seamless package. We created a custom font so that brand materials always match the 5MM brand guidelines.