In the conception stage of building his own roastery brand, coffee fanatic Katsumi asked us to help turn his ideas into reality. After fruitful discussions (and many cups of joe) Wax Coffee was born. Based in Tokyo, Japan this micro-roastery aims to push the boundaries of the coffee experience and hopes to spur on a fourth wave of coffee culture. The name Wax symbolises the organic nature of the brand; its not quite solid, but not quite liquid. Wax Coffee and what it produces is ever-evolving and changing to explore new ideas. Branding including logos, signage and initial packaging designs were created for the brand.